HOMECO
Boise's Listing Preparation Specialists
Hand us the listing.
We'll hand you back a home that's ready to sell.
I help agents and sellers prepare homes for market through buyer-focused design, renovation strategy, and listing presentation.
"
I learned, listing by listing, that transforming a home rarely requires the biggest budget. It requires the right eye, the right priorities, and the right plan.
- Scott Larrow,
The Listing Designer
I'm Scott
The listing designer behind the work.
Too many homes go to market underprepared. And the difference between a home that sells fast, sells high, and a home that sits is almost always in the preparation.That's not an opinion. It's something I've watched play out hundreds of times — and it's the entire reason I do what I do.If you want your home to sell for the most money possible, in the least amount of time, the work that happens before it goes live matters more than most people realize.The right updates.
The right presentation.
The right plan.That's what I'm here to help you with.
The Origin
Built from the ground up — one listing at a time.
I studied fashion merchandising management at the Fashion Institute of Technology in New York City and spent my early career on Madison and Fifth Avenues, merchandising high-end boutiques. That world shaped everything — how to curate a space, how to make someone stop and look, and how to tell a story through the details most people walk right past.When I came home to Boise, I brought that eye into my first love, real estate. I spent nearly a decade under the mentorship of Jim Meadows, a pioneer in presale design and renovation strategy — overseeing more than 700 staged homes and hundreds of presale renovations. I learned, listing by listing, that transforming a home rarely requires the biggest budget. It requires the right eye, the right priorities, and the right plan.That's what HOMECO is built around.
The Approach
Every decision has a reason.
The Listing Design process is rooted in balance — not trends. Scott walks into a home and immediately senses what buyers are going to feel, then builds a plan around that instinct.
If Boring
We add interest — texture, contrast, a moment that makes buyers pause.
If Busy
We simplify — removing the noise so the home itself can be heard.
If Dated
We introduce the right updates — never trend for trend's sake, always with return in mind.
Always
Practical. Beautiful. Budget-conscious. Every recommendation has a reason tied to what buyers feel when they walk through the door.
What We Do
Everything a listing needs to shine.
Pick what you need or let us handle everything from walk-through to show day.
01
Design Consultation
An on-site walk-through that produces a clear, prioritized plan — what to fix, what to skip, and what will actually move the needle at this price point.Buyers make emotional decisions. First impressions are everything.
- 45-min on-site visit
- Verbal recommendations delivered on-site at conclusion, including: design, updates, prepacking, staging
- Price point & market context
02
Pre-Packing Presentation
Buyers need to picture themselves in the home. We walk sellers through exactly what to pack, store, and remove before photos and showings — reducing clutter without feeling stripped bare.
- Room-by-room pre-pack guide
- Depersonalization plan
- Styling & surface edits
- Seller-facing checklist
03
Listing Design Plan
A complete design package — materials, finishes, color selections, and layout direction — so every decision is intentional and tailored to your timeline, budget, and price point before a single contractor is called.
- Finish & material selections
- Color palette for listing
- Layout & furniture direction
- Contractor-ready scope summary
04
General Contracting & Project Management
We manage the contractors so you don't have to. From collecting bids and scheduling trades to overseeing progress and signing off on completion — handled start to finish with real accountability.
- Vetted subcontractor network
- Bid collection & presentation
- On-site project oversight
- Final walk-through & sign-off
05
Staging Coordination
We work with your preferred staging company or recommend one of ours. We oversee the scope, quote, install, and final prep — so the home is show-ready and photo-perfect without you managing the moving parts.
- Staging company liaison
- Scope & quote review
- Install day oversight
- Photo-ready prep checklist
06
Photography & Media Coordination
We coordinate your photographer, prep the home for shoot day, and ensure every room is at its absolute best when the camera arrives. Drone, video walkthroughs, and virtual tours arranged as needed.
- Photographer scheduling & brief
- Shoot-day home prep
- Drone & video coordination
- Virtual tour arrangement
How it Works
Simple from your end.
Thorough from ours.
01
Reach out — we'll set up a quick call
Fill out the contact form or call Scott directly. We'll have a quick conversation about the property, your timeline, and what you're working with. From there, we schedule the on-site visit — typically within 48 hours.
02
On-site consultation — honest recommendations, on the spot
I walk the property in person and give you my honest read right there — what to update, what to skip, what needs to be packed, staged, or refreshed to maximize the home's appeal and value. You leave the walk-through with a clear picture. A full written quote offering our help on everything the home needs to be listing-ready follows within 48 hours.Larger renovation scopes may require additional time for contractor bids and quotes.
03
Accept what you want — we move forward together
Review the quote and choose what you want to move forward with — all of it, part of it, or just the consultation. No pressure either way. Once you've decided, you'll sign a simple agreement, submit a deposit, and we get to work. Scheduling and design begin immediately.We'll always tell you what we'd recommend. You make the final call.
04
We handle everything
Design work starts first — finishes, materials, color, layout direction — so every decision is intentional before a single contractor is called. On tighter timelines, scheduling and design happen in parallel. Either way, you stay informed without being involved. No coordinating trades, no chasing updates, no shoot-day scramble.
05
Your listing is ready
Prepped. Designed. Staged. Photographed. Every detail accounted for — so the only thing left to do is go live and sell.
Services + Pricing
Every home is different.
Every plan starts the same way.
A consultation. An honest assessment. A clear picture of exactly what your home needs — nothing more, nothing less. What you see below is everything we offer, but don't let the list overwhelm you. You'll never be handed a menu and asked to figure it out yourself. We look at the property, tell you what matters, and build a plan around that. The rest takes care of itself.
Consultation
Design Consultation
On-site walk-through with a prioritized, ROI-ranked prep list and seller-ready presentation.
$99
Under 2,500 sqft
$119
Over 2,500 sqft
Consultation
Photo / Video Review
Seller or Agent Submits photos. We reply with Loom style video of our recommendations or a phone call discussion
$99
Under 2,500 sqft
$119
Over 2,500 sqft
Pre-Packing
Pre-Packing Presentation
Room-by-room guide covering what to pack, store, and style before photos and showings.
$109
Under 2,500 sqft
$159
Over 2,500 sqft
Staging
DIY Staging Plans
Detailed, room-by-room guide for rearranging the seller's existing furnishings and belongings. Furniture placement diagrams and directional photo tips.
$109
Under 2,500 sqft
$159
Over 2,500 sqft
Design
Listing Design Plans
Design presentation tailored to the property. Curated shoppable design elements with direct product links (fixtures, hardware, paint, finishes)
$159
Up t0 10 selections
$10
Each Additional Selection
Presale Updates
Design & Remodel
From deferred maintenance to full presale remodels — I sort through what matters, what doesn't, and what will actually matter to a buyer.Most contractors can execute the work. Most designers can tell you what to do. Very few can do both — and fewer still understand what buyers in this market are actually responding to right now.That's the difference. I walk into a home with a design eye built from a decade of presale work and immediately know what needs to happen, in what order, and why. Small repairs, paint, hardware, fixture swaps, kitchen refreshes, full renovations — every recommendation is prioritized by buyer impact and return, not guesswork.When it's time to execute, that work happens through HOMECO — my own listing preparation company, built to handle everything from contractor management to staging to shoot day. One vision. One standard. Fully handled.
Complimentary Quotes
Staging
Light Acc-Only
Greenery, floral, objects, pillows, blankets, white towels & small artwork
Starting At
$425
Staging
Full Staging
Oversee the design direction, scheduling and coordination stagers, including oversight on staging day.
Starting At
$1,495
Bundle & Save
The Seller Blueprint Bundle
The complete package for occupied homes that need more than just a quick tidy.
Perfect for sellers who are still living in the space and want to maximize their sale price with
strategic prepacking and targeted presale updates.Includes:
Consultation (In-Person or Photo/Video Review)
Prepacking Plan
DIY Staging Plan
Listing Design Plan (with up to 10 shoppable selections) Additional selections $9 each.
Delivered in one beautiful, shareable, shoppable document.
20% off full price
$379
For the Seller
Their largest investment.
Handled with care.
HOMECO understands what it actually feels like to prepare a home for sale. For most sellers, this is the largest financial decision of their lives — and the weight of repairs, updates, timelines, moving, and budget decisions can quickly become overwhelming.Our goal is to make the process feel clear, doable, and fully supported — from the first walk-through to show day. Not just for the agent's benefit, but for the people living through it.The best compliment we receive? When sellers say: "Now we don't want to move," or "I wish we'd done this while we still lived here." That's the heart of the work — homes that buyers fall in love with, and a process that doesn't leave sellers feeling left behind.
High-Volume Agents:
Monthly retainer partnerships available for teams who want priority access and consistent support across every listing.
By The Numbers
700 +
Homes staged and successfully prepared for market
200 +
Remodels overseen from design through completion
1
Point of contact for design, renovation, staging & launch
Get In Touch
Let's talk about your next listing.
Whether you have a listing coming up or you're curious what this could look like for your business — I'd love to have a conversation.
